Word: wcvb
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...battle before the FCC, he has been forced to sell the Traveler to the Hearst Corporation, owner of the Boston Record American; a decade's inattention had left the paper wholly dependent on the television revenue of WHDH. Today, Boston has one less newspaper, one new television station (WCVB now broadcasts over channel 5, previously WHDH), and a lot of unemployed journalists...
...WCVB appears little different from its predecessor, even to the point of retaining intact WHDH news staff. But there seems to be reason for a wait-and-see attitude. Gardner said that a major effort will be made improving WCVB's news programs, a move which might minimize the informational gap created by the death of the Herald-Traveler. He expected WCVB news to be doing more investigative reporting, and to use better graphics and visual aids...
...other areas, WCVB has made a start, but a slow one. New children's programs have been added, as have such worthwhile (but inherently boring) educational and health programs such as "Medical Call." Community-oriented shows were what BBI desired most, and the station has more local programing. Gardner claims, than any other in Boston, or perhaps in the country. The 30 to 35 hours a week of local programing bear this...
...number of interesting, well-argued editorials has also been vastly increased. But WCVB's programing diet still depends on re-runs, old movies, soap operas, and network prime time shows, all of which are of debatable quality and importance. Also when WCVB took over the ABC affiliate in Boston--with Channel Seven, WNAC gaining the CBS shows--the station took on a network that has consistently run behind both CBS and NBC in the all-important ratings. But Gardner promised that the viewer would soon see a lot of "unexpected things," mentioning 30 to 60 second, non-commercial mini-documentaries...
...WCVB is after innovation, it does have an impressive staff interested in its change. Included are Oscar Handlin, Warren Professor of American History, who has already had a marked impact on the editorial policy of the station Dr. John Knowles '47, director of the Rockefeller Foundation; the aforementioned Gardner; and Gerald Holton, professor of Physics, whose science programs are still on the drawing board...