Word: wcw
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Dates: during 1990-1999
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...WCW Thunder...
...WCW Monday Nitro...
There's a scary moment during tonight's WCW Thunder wrestling program: a referee collapses and is rushed to the hospital. He's not part of the show. He's a football ref, and he's in a commercial touting University of North Carolina Health Care. Channel surf in Raleigh-Durham and you can see an artsy black-and-white ad featuring a country singer who doesn't have the usual complaints of "heartbreak"--brought to you by the WakeMed hospital's new Heart Center in Raleigh. Or a Duke ad--the sort of tasteful, care-focused spot...
...wrestling event and see boys so young that they must be taken to the men's room by their fathers. Another worry is the use of drugs. Steroids aren't as prevalent as they once were, but the abuse of painkillers has become a problem. WCW says it administers both regular and random drug tests. McMahon says the WWF used to test extensively, but that became too costly, so it now tests only when there are signs of abuse...
...tops, temporary tattoos, backpacks, beach towels, hot sauces, Halloween costumes) are well over a billion dollars; and celebrities are beginning to make cameo appearances. In July, for example, Karl Malone and Dennis Rodman, lately of the NBA finals, will do battle as members of opposing tag teams in a WCW match. There is even a plan for a chain of WCW theme restaurants, the first of which will open this September in Las Vegas...