Word: wdaf
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Loyalty of viewers will be tested as well. In Kansas City, WDAF-TV, which % has been an NBC affiliate since 1949, recently launched a promotion campaign highlighting the station's history -- "Then and now, covering news like never before." Now, however, it will be covering the news as a Fox station. Many former Fox affiliates, too, are not happy at being dumped by the network they stuck with during bad times and good. "A tough pill to swallow? More like trying to swallow a football," griped Dennis Thatcher, general manager of Cleveland's WOIO-TV in the Hollywood Reporter. Murdoch...
...issue, however, may be shifting from sex to age. Says Reporter Zoe Levin, 36, of Kansas City's WDAF: "Today the emphasis on cosmetics applies to men as well.'' At the networks, some older male correspondents, including CBS Veterans George Herman, 63, and Robert Pierpoint, 58, have been pushed into secondary roles. When ABC and NBC realign their evening newscasts next month, the average age of the three lead network anchormen will be a relatively youthful 46. Says ABC News President Roone Arledge: "It is a fact of life-when your face is out there as your...
...DEBUT will be made by National Theatres, second biggest U.S. movie-house chain (after American Broadcasting -Paramount Theatres, Inc.), whose 320 houses are being hurt by video competition. For $7,600,000 it will buy Kansas City Star's WDAF-TV and WDAF-AM, which U.S. trustbusters forced the Star to sell on grounds that it was monopolizing city's news...
...City Star last week got its punishment. Federal Judge Richard M. Duncan fined the paper $5,000 and also fined Advertising Director Emil A. Sees $2,500 for attempting to monopolize. A companion civil suit, still pending, seeks to force the Star Co. to divorce its radio-TV station, WDAF, from its newspapers and to split up the evening Star and its morning sister, the Times, into two separate papers as far as circulation and ad rates are concerned. Said Star President Roy Roberts: "Of course the Star and Mr. Sees will promptly appeal, in full confidence of the ultimate...
...circulation practices will await the results of its appeal and hearings of a civil suit also filed by the Department of Justice. In the civil suit, which is now being prepared for trial, the Government wants the court to order the Star Co. to divorce its radio-TV station WDAF from the newspapers, and split up the Star and Times into two separate papers as far as circulation and ad rates are concerned...