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Coffin. Mauriac's antismoking campaign was inspired by Mayor Augustin Chauvet (who has not smoked in years) and gleefully promoted by ORTF, the state-run TV-radio network. To launch the crusade, a four-man team of psychologists and doctors held five days of meetings designed to wean the Mauriaquois from their smokes. At one gathering, Team Member Dr. Jean Pinet passed a miniature coffin around the audience. "Put your cigarettes in it," he exhorted, "or they'll put you in one." Other experts showed graphic films of the cancerous lungs of heavy smokers. The propaganda convinced many townspeople...

Author: /time Magazine | Title: Detente Stops at Home | 6/5/1972 | See Source »

...report also says that the viewers who give the tube their undivided attention are for the most part preschoolers. By the time they reach first grade, children begin to wean themselves away from television, not to return with real concentration until they have small children of their...

Author: /time Magazine | Title: Behavior: TV Violence: Not So Bad | 1/24/1972 | See Source »

...person on welfare wean him/herself from the dependency which the system nourishes? Waiting for the check, asking for money for special needs, always to be given things rather than doing for oneself, creates a unique dependency, separate from the simple need for sustenance. All factors conspire to keep a welfare person down: the day-to-day money scrape which prohibits planning, the bad neighborhoods, unsatisfactory schools, lack of autonomy...

Author: By Katharine L. Day, | Title: Welfare: Keeping People Down | 3/10/1971 | See Source »

...Habit. For all its dramatic effects, methadone therapy still stirs strong argument within the medical profession. The debate began in 1964 when Drs. Vincent Dole and Marie Nyswander first started using the drug to wean addicts away from heroin. Methadone programs, which cost an average of $1,500 a year for each addict-as opposed to $5,000 to $10,000 for a year in prison -are operating in most major U.S. cities. About 10,000 of the country's estimated 200,000 heroin victims now participate in some form of methadone treatment; thousands more are waiting to enroll...

Author: /time Magazine | Title: Medicine: The Lesser Evil | 1/4/1971 | See Source »

There is certainly no lack of hopeful ideas for balancing the environment, and the most encouraging change to date is the groundswell of U.S. public opinion. The nation is at least starting to combat gross pollution. Even so, real solutions will be extremely difficult and expensive. To wean farmers away from pesticides and chemical fertilizers, for example, would cause at least a temporary decline in farm productivity and a hike in food prices. Fortunately, ecologists are developing reasonable replacements; there is nothing wrong with organic fertilizers or the prechemical method of crop rotation. Much is also being learned about...

Author: /time Magazine | Title: Environment: Fighting to Save the Earth from Man | 2/2/1970 | See Source »

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