Word: wean
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Brown game, November 15--WHDR; WACE; WEAN. Providence...
With motives almost as lofty as the potential profits, the Teen Age Book Club (sponsored by Marshall Field's Pocket Books, Inc.) set out a year ago to wean youngsters away from the comics. As more suitable fare for growing minds, a committee of teachers and librarians picked a list of 50 books ranging from Shakespeare's Tragedies to Damon Runyon Favorites. Last week the club celebrated its birthday by totting up first-year sales: the 90,000 members had bought nearly 600,000 books...
...provide this union coverage (and to wean his workers from the union press), Meyers had revamped the Blast's staff. As editor-in-chief he hired aggressive, 36-year-old Orville Weller, a Navy veteran, allowed Weller to hire a group of associate editors, mostly C.I.O. members. The Blast plans to keep on covering union affairs fully, with no editorial comment...
Thanksgiving Every Day. Some 600 growers who met in Cleveland decided to spend $100,000 on a "research and education" campaign to wean Americans away from the idea that turkey can only be eaten roasted and on Thanksgiving. Latest idea: turkey steaks from oversize birds (up to 40 lbs.) that are hard to sell because they do not fit into kitchen ovens...
WRBU, the Brown undergraduate station, will not carry the broadcast, since the local Providence station, WEAN, has acquired the Rhode Island rights. Up to last night the Network had not acquired any sponsor for the program...