Word: wearers
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Dates: during 1970-1979
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...custom made and bearing the face of a loved one, sells for as much as $50) for the Pregnancy Puff? There are practical reasons, insists K.T. Maclay, a married writer who invented the P.P. jointly with Unmarried Designer Linda Sampson. For one thing, she insists, it almost guarantees the wearer a seat on a crowded bus. For another, it is a surefire conversation piece at a cocktail party. She reports that one anxious mother bought a puff for her 17-year-old daughter to wear on a cross-country car trip, explaining that "she'll be safer if people...
Isotoner advertising carefully skirts the issue of weight reduction, claiming only to make wearers look and feel thinner. The nylon spandex suit is in effect a top-to-toe lightweight girdle that feels, one wearer told San Francisco's I. Magnin & Co., "better than a lover's caress...
...contest to single out the single most useless item of apparel, the necktie wins in a walk. At best, it adds a modest splash of color to the Adam's apple; at worst, it makes a wearer appear to have been the recent victim of a mad tracheotomist. But with the coming of high-heeled shoes and shoulder purses for men, it seemed impossible that the ladies would not strike back. Now they have: in the gilded salons of Manhattan, London and Paris, the flouncy belles of yesteryear are turning out in man-tailored jackets, fly-front trousers...
...Bryn Mawr matrons can be separated only at gunpoint from their cherished cashmere twin sets, and skiers have always been attached to bright, bulky, over-everything pullovers. Generally, however, sweater styles run in cycles, tight-fitting then bulky, and the current trend favors the very slim-for both the wearer and the worn. The baggy Shetlands of the '50s, for example, are now rarely in evidence. "It's the European fit we see now," says New York City Designer Stan Herman. "Much of it comes from the French and the Italians...
...early 1960s found that they could produce the fabric with polyester. This was made possible by a process called texturizing, which twists the smooth synthetic filaments into curls that give them bulk and resiliency. Polyester double knits are comfortably light, and they stretch easily with the movements of the wearer. Moreover, they resist wrinkling, even when slept in. The new fabric quickly transformed millions of buyers of woven cloth into double knit pickers...