Word: wearingly
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Dates: during 1960-1969
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...notion that a shepherd of souls should wear a workman's coveralls first got important attention one evening in 1943, when Paris' Emmanuel Cardinal Suhard, who died in 1949, picked up a book written by two of his abbes and sat up the entire night reading it. Authors Henri Godin and Yvan Daniel contended that the French working class, to a large extent seduced by Marxist ideology, regarded the church as reactionary and the Christian faith as irrelevant. The authors argued that priests should go to work in factories and live among workers' families while preaching...
...more formal wear, he has a backless calfskin evening dress stenciled to look like giraffe, a floor-length, tent-shaped Mongolian lamb coat that, with peaked hood attached, exposes only the eyes, and a white broadtail wedding dress with a ten-foot train. His showstopper is a black broadtail coat that is full of holes. It brings the peekaboo look to furs, can be worn over a full-length evening dress or nothing more than a body stocking-as shown in Kaplan's shows...
...convince Englishmen of the merits of regular dry cleaning, the P.R. division of the Smith-Warden advertising agency put two of its executives in white suits, had them tramp to work through dirty London streets for a month, showing vividly how much dirt a suit can collect in normal wear. Reaching ahead to generations of new passengers, the public relations staff of Germany's Lufthansa Airlines helps a TV network put on a teen-age show about a Lufthansa copilot, collaborates on aviation books for young people, circulates a free library of 60 films on flying to schools...
...brought along President Henri Desbrueres, who answered questions while pretty hostesses plied 93 reporters with smoked salmon, pheasant and wine. Seeking publicity for the Lido nightclub, flamboyant French P.R. Man Georges Cravenne last year invited a chic crowd to an otherwise ordinary première, asked the women to wear evening pajamas...
...passenger service by 1977 simply by not replacing the 13 luxurious but mostly money-losing U.S. liners as they wear out. Estimated ultimate saving: $47 million yearly...