Word: wearingly
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Dates: during 1960-1969
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...insists Lawyer Irving Kaler, a Jewish liberal delegate who rebuilt the party's Atlanta machinery. "The convention atmosphere itself encourages you to consider very carefully," says Kaler, "You don't operate in a vacuum. Every instrument of public opinion is focused on you. If you wear a delegate badge, five people stop you before you can get across the hotel lobby, and every one of them asks, 'What are you gonna do?' In the whole convention process now, more and more influences are reaching the delegates, moving them farther from the old boss system." Kaler argues...
Sprouting Sideburns. Men's turtleneck sweaters and Nehru jackets, while still the exception, are showing up in more and more offices. Engineers at Hughes Tool Co. not only wear turtlenecks but also sport luxuriant beards and mustaches. At Ealing Corp., a learning-systems and optics company in Cambridge, Mass., President Paul D. Grindle thinks nothing of going to work wearing shimmering green slacks with a red silk shirt, welcomes similar flamboyance in his employees. "The mini-er the better," he says. "People seem snappier, jazzier and zippier when dressed in mod styles...
Even the most tradition-bound companies are now loosening up on what their employees wear. Detroit's decorous J. L. Hudson Co. department store has begun allowing salesmen to wear sport coats instead of suits. Xerox insists on tonsorial tidiness, but it has permitted one of its California service technicians to affect a handlebar mustache because "it looks quite sophisticated on him." At Jersey Standard, well-cultivated sideburns are sprouting at the middle-management level. IBM, long a bastion of conservatism, has relaxed its unwritten requirement that men wear white shirts only, even though it is far from ready...
Measuring a Jellyfish. Most companies, however, continue to maintain at least some rules of dress, particularly for those employees dealing directly with the public. American Airlines has begun allowing its telephone girls to wear mufti, but still specifies clean-lined blue uniforms for those at the front desk. At most brokerage houses, securities salesmen are expected to dress conservatively. Far more freedom is given to back-office clerical workers, who are even more out of sight, both literally and figuratively, now that they are buried behind piles of paper work...
...rule at San Francisco's fashionable Shreve's jewelry store is a prohibition against sleeveless dresses on saleswomen. A Houston chemical company looks askance at fishnet hose and false eyelashes. At California Federal Savings & Loan, says one official dryly, "We don't care if a man wears a beard, just so long as he doesn't wear it into the office." Geico Insurance Co.'s Washington office frowns on culotte dresses, but refrains from formally banning them because they are often difficult to detect. Many companies, in fact, shy away from hard-and-fast rules...