Word: wearingly
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...their own wardrobes, both Roberta and Silvana wear Giorgio Armani, naturally. "I have a velvet tuxedo from 1995 that I still wear all the time," says Silvana, who sneaks a little bit of Polo Ralph Lauren into her weekend wardrobe. "I can wear any Armani jacket from 20 years ago," declares Roberta. "It's timeless." But ever since she officially began doing VIP work for the company two years ago, Roberta has made sure that her wardrobe is 100% Armani. "My private life is public now too," she says, "so even my house is filled with Armani Casa furniture...
...have nothing to wear with...
What began nearly two decades ago as a tiny shop bearing her name on Madison Avenue has become Vera Wang the corporation. Her name is synonymous with fashionable brides' and bridesmaids' dresses. Her evening gowns are red-carpet staples. After an early venture into ready-to-wear proved a critical and commercial disappointment in 2001, she made a risky second dive in with great success?she was named Womenswear Designer of the Year by the CFDA in 2005. She has since launched a younger, secondary line, Lavender, and this fall teams up with Kohl's to launch a mass-market...
Homegrown When it comes to total brand awareness, Russian consumers are loyal to two local talents: Vyacheslav Zaitsev and Valentin Yudashkin. Although they both produce ready-to-wear and haute couture collections, Yudashkin is perhaps the closest thing Russia has to an international fashion celebrity, with shows in Paris, a boutique on one of Moscow's best-known streets, and lines of jeans, porcelain, fine jewelry and sunglasses...
...inspired designs are a manifestation of her high-fashion pedigree, the price tags are anything but. "I really wanted to fill a missing niche that I saw in the market at the time," says Burch. "It was important to me that our clothes were easy to wear and were priced so women could afford them." Looks as if the strategy is working. It's nearly impossible to walk down a city street without seeing a pair of Burch's Reva ballet flats, complete with her bold T-logo medallion...