Word: wearingly
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...areas of Saks," says Boitano, noting that Saks carries the main line in 20 stores and the bridge line, called Akris punto, in 47 stores across the U.S. "When you consider Akris does not have shoes, handbags, fragrance, and its sales are driven entirely by ready-to-wear, that is a major feat...
...first," he says. "Also, we have other senses besides eyes. We feel clothes on our body, and this is as important as looking right. And I have the conviction women should have the same rights as a man: if she loves a jacket, a pant, she should continue to wear it next season...
...Marcus, Nordstrom, Macy's, Harvey Nichols, Hong Kong's Lane Crawford, Taiwan's Mitsukoshi and Singapore's Takashimaya. "They fill a lot of niches," says Frank Doroff, general merchandise manager at Bloomingdale's. "If you want clothes to go to work, to go out at night, a dress to wear to an occasion, they're trend right." Doroff says it all started with "the slinky dress," but what really put Azria on the map were his "sexy tops" and ponchos. "Two to three years ago, his ponchos alone were selling easily over $1 million. That propelled us into looking...
...years. "It was very junior and very technical," he says. "I learned the business there?production, manufacturing, development." In 1981 he moved to the U.S. "for the California sun" and launched Jess, a successful French fashion retail chain. Eight years later, eager to do more than ready-to-wear, he started BCBG. "I decided to combine my two paths and challenge the leadership of the designer of the moment," says Azria. "When I entered the market, I was rejected because the élite say that you have to sell things at a certain price point. My position was that...
...junior to haute couture, understand consumers from Tokyo to Wisconsin and mass merchants to Bergdorf Goodman. We're going to make sure that every one of our 16 brands has a voice and a very differentiated model." Their slew of brands includes BCBGirls, BCBG Attitude (men's ready-to-wear), Max & Cleo (dresses), Noun (tops and sweaters), Maxime (pants) and young contemporary labels To the Max, Dorothée Bis and Parallel...