Word: wearingly
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Downstairs at headquarters, the pattern for Nelson Mandela's pant legs flutters on a rack, and two master tailors look over a camel-colored coat in vicuņa before it is sent to a client. "The fabric alone is about $4,800, but it will never, ever wear out," says Alessandro Corso, who grew up in a family of tailors. His colleague Simone Lovino is busy pressing a suit for a client who has returned it because the collar is riding up. "The collar is perfect. He doesn't need a new jacket; he needs a new dry cleaner...
Ironically, Laurent, who has worked as a perfumer for 11 years, does not wear any fragrance. "I want to stay clean," she says. "If you want to work well with fragrances, you have to have a fresh nose...
...shop attracted Cinecittā stars and coincided with a growing international interest in Italian fashion. The real genius of Fonticoli was to recognize the importance of the fast-growing ready-to-wear suit business and develop assembly systems that would allow Brioni to make more suits in fewer hours without abandoning the company's signature hand detailing. Brioni introduced a line of off-the-rack suits in 1960. Angeloni, who trained as an economist and married into one of the families that own Brioni, took over in 1990. He has pushed to transform Brioni into a lifestyle brand by adding women...
Gautier delivered the brooch himself. "At Van Cleef, we never use messengers," he explains. "Part of the service is arriving with the piece and showing the client how to wear it and how the piece moves...
...FUTURE SHOP? I regularly buy and sell watches online because I enjoy nice watches, but I also enjoy variety. When my wife has a loud, uniquely colored cocktail dress and doesn't feel like spending a few hundred dollars on a pair of shoes she'll wear with it once a year, she'll buy a gingerly used pair on eBay. I get a new computer and cell phone every six months to a year...