Word: wearingly
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...rent Luc Besson's The Fifth Element. Perhaps the worst sci-fi movie of all time, it was distinguished only by its outlandish costumes, designed by Jean Paul Gaultier. Give the French a chance to dream up the future, and the first thing they ask is, What will we wear? Americans, on the other hand, want to know what we will drive and how we will kill one another (ergo Star Wars). We learn this curiosity early. Every year at my elementary school we would watch a movie about how we would live in the far future of the 1990s...
...would-be clients are often embarrassed by their mistake, but Marin County's pregnant fashionistas are thrilled that mainstream designers are finally creating clothes for their expanding waistlines. Over the past two years, couturiers like Chaiken, Diane von Furstenberg, Lilly Pulitzer and Anna Sui have all made their maternity-wear debuts...
...just a high-end phenomenon. Earlier this year, Gap and Old Navy decided to devote floor space in their stores to maternity wear, which they had been selling only online. H&M has also got into the act. Its Mama collection is swiftly gaining notoriety among bargain hunters as the Scandinavian phenom expands throughout the U.S. Other retailers are spiffing up their maternity departments: Target now offers a collection designed by Liz Lange, a former editor at Vogue magazine and the first designer to show a maternity collection at New York's fashion week. All items cost less than...
Whether an outfit is priced at $300 or $30, what's remarkable about mainstream designers' and retailers' maternity wear is that it's virtually indistinguishable from their regular collections--hence the confusion at Glow Girl and in countless maternity sections stocked with crisp blouses, business suits, cargo pants and halter tops. All the season's fashions are available, with just a little extra room at the bust and the belly. "Before, you were supposed to be another person when you became a mother," says Mathilda Jonsson, designer of H&M's Mama line. "Now you want to keep your personality...
...says she didn't buy a single maternity outfit when she was expecting her first child in 1981. "The industry was run by men," says Matthias, whose company claims to be the largest maternitywear retailer in the world. "Everything was pink flowers, frilly, really inexpensive. I couldn't wear that to work. The good-quality clothes didn't exist, and they didn't have clothes to wear out, because you were expected to just stay at home." She started a tiny catalog business selling suits made by a New Hampshire sample maker out of fabric Matthias bought retail. The first...