Word: wearingly
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...surfwear. Thanks to MTV and movies like Blue Crush, kids from Alaska to Alabama are eager to look as if they spend the day with sand between their toes. In addition to its private label, PacSun stocks brands like Billabong, Quiksilver and Hurley, lines that pro surfers and skaters wear. Even though teens can get some of these brands at mass merchandisers such as Wal-Mart and Target, "they think shopping at PacSun is cooler," says Jennifer Black, a retail-stock analyst for Wells Fargo Securities. She adds that there is little danger of the surf trend's evaporating...
What are you going to wear...
...star is getting into it with 205 Flava, makers of his signature shirts. Studdard sued the company for using his image to sell clothes, but 205 (it's the area code for Birmingham, Ala., Studdard's hometown) promptly dialed it up a notch, claiming that it paid Studdard to wear its clothes on TV--a violation of Idol rules. It's almost enough to make you miss Justin Guarini. Almost...
Although Vanessa Bryant is Latina, you don't have to be Hispanic to wear phrases such as CHICA, MAMACITA and NO PROBLEMA on your chest these days. Tops, T shirts, hoodies and hats featuring Spanish words or showcasing Latin sports teams are selling briskly to Latinos and non-Latinos alike...
...accessory that lands on a trend-setting TV show like HBO's Sex and the City can also become an instant fashion hit. Last season costume designer Patricia Field picked out a diamond horseshoe necklace for actress Sarah Jessica Parker to wear on one episode. Soon after, HBO was flooded with calls and e-mail messages--and jewelry-design firm Mia & Lizzie, based in Los Angeles, was inundated with orders...