Word: wearings
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Dates: during 1990-1999
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Core is core, bro, as in hard-core. Right now, in the Orange County, Calif., coastal-wear industry, the Volcom stone--a diamond-shape logo sewn onto shirts, shorts and pants--is totally core, commanding huge respect within the genre of attitude-drenched brands that cool 15-year-olds crave. "Whatever they put the stone on is gonna rock out the door," says Joe Luzzia, owner of Identity Board Shop in Buena Vista, Calif. "You can tell they're the next big thing...
...hard to stick around in Velcro Valley. Successful firms have erupted from the Orange County youth-apparel industry to become globally recognized brands--among them, Quiksilver, Oakley, Billabong USA and Stussy. Yet just as many such labels--including Gotcha, Lightning Bolt, Vision Street Wear, Jimmy-Z, Maui & Sons, Mossimo and others--rode huge waves of sales only to wipe out in a few years...
There is a subtlety to being core. Some companies, including Jimmy-Z, Vision Street Wear, Mossimo and Gotcha, start out core but make a wrong turn. It can be an ill-conceived magazine advertising campaign (Mossimo). Or turning up in J.C. Penney's rather than the local skate shop (Jimmy-Z, Gotcha...
...aging--and even reverse it," he writes. Roizen shows how our choices affect the quality of our old age. "Eating that hamburger will make you older tomorrow than if you ate that salad today. And you will be younger tomorrow if you exercise today." Some suggestions are bromide-simple: wear a seat belt, take an aspirin a day, floss your teeth daily. Others are more intriguing: Enjoy (safe) sex frequently. "By making simple decisions, you can take your foot off the gas pedal," says Roizen, "and slow down your rate of aging...
When it comes to TV depictions of Mob life, we know we can count on the fact that men will get whacked, women will wear unflattering housecoats and someone at some point will say "prosciutt'." What we don't expect is to follow a wiseguy's path through psychotherapy. Debuting on Jan. 10, this wryly conceived weekly drama focuses on Anthony Soprano (James Gandolfini), a suburban dad and Mafioso whose general malaise and thorny mommy issues send him to the couch. While refraining from slapping the comedy on too thick, creator David Chase has made Soprano's inward search surprisingly...