Word: wearings
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Dates: during 2000-2009
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Since 2000, sales of performance wear have increased an average of 20% a year, making it a vibrant growth sector in the sporting-goods industry. Americans spend around $38 billion annually on sports apparel, with $12 billion going toward performance wear, and that does not include footwear. According to the SGMA, while sales in the performance sector continue to expand, those in other sectors remain flat...
Much of that spike comes from consumers like Xavier Matesanz, 53, a sales and marketing representative with USG International who discovered performance fabrics while living in Miami several years ago. "I've confined the cotton T shirts to the back of the closet," he says. "And I just wear this material all the time...
...football players three years ago, is also wooing the nonathlete with a broader range of shirts and shorts with a more generous fit than their pioneering products'. Founded by Kevin Plank, a college football player who was looking for a dryer, better-fitting alternative to a cotton shirt to wear under his pads, Under Armour initially produced nothing but underwear. It wasn't long before athletes began looking for the same breathability and comfort in their street clothes, pushing the company, based in Baltimore, Md., to expand its product line, which now includes looser-fitting shirts, pants and jackets designed...
...areas of Saks," says Boitano, noting that Saks carries the main line in 20 stores and the bridge line, called Akris punto, in 47 stores across the U.S. "When you consider Akris does not have shoes, handbags, fragrance, and its sales are driven entirely by ready-to-wear, that is a major feat...
...first," he says. "Also, we have other senses besides eyes. We feel clothes on our body, and this is as important as looking right. And I have the conviction women should have the same rights as a man: if she loves a jacket, a pant, she should continue to wear it next season...