Word: wearwolf
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Dates: during 2000-2009
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Harvard has entered into a deal with Wearwolf Group to produce Harvard Yard menswear, a line of preppy, plaid-heavy shirts, pants, shorts and jackets that wouldn't look out of place in a Rhode Island Ralph Lauren outlet but might look a bit much on campus in 2009. Field & Stream magazine, meanwhile, has partnered with the Otto Group, an enormous German mail-order and e-commerce company, to create Field & Stream-brand clothes. "Wear Your Passion," Field & Stream's website commands. It contends you can wear its khakis, jackets and shirts everywhere - field, stream or office. (See the Fashion...
...expenses that keeps on growing, it is no surprise that Harvard has been hunting for revenue sources to continue funding its essential programs. But one of these new ventures—Harvard’s agreement to license the phrase “Harvard Yard” to the Wearwolf Group for use in a line of upscale clothing—has elicited unwarranted student criticism and media attention. Given that the profits from the clothing line—which will sell men’s shirts for $160 and sportcoats for as much as $495—will directly...
...clothing manufacturer Wearwolf Group announced last week that it had licensed Harvard's recently trademarked phrase "Harvard Yard" for 10 years in a deal made through Collegiate Licensing Company, which represents the University and helped broker the arrangement, according to Collegiate Licensing Senior Vice President of Marketing Kit Walsh. Walsh did not disclose the deal's financial details, though he said that, as with other Harvard licensing agreements, the University will be paid in royalties...
...Wearwolf will use the phrase as a brand name for an international line of preppy clothing, beginning with men's wear selling for prices ranging from $160 for shirts to $495 for sport coats. The clothes will not bear a Harvard logo or shield, but will include crimson trim around button holes and zippers as well as the "Harvard Yard" brand on the neck label and the hangtag, according to Wearwolf Executive Vice President Jeffrey D. Wolf. Many of the line's clothes are named after buildings around the Harvard campus, he said. For example, shirts will be called Yenching...
...clothing was inspired by photographs of students lounging in Harvard Yard during the 1950s and 1960s and is aimed at males between 25 and 45, Wolf said. At first, only men's clothing will be offered, but Wearwolf plans to introduce products for women and children soon. Wolf said that the men's products will include trousers, shirts, scarves, topcoats, trench coats, and outerwear. "Harvard is the ideal—the pinnacle," he told Bloomberg. "When you think of modern prep, you think of New England and the Northeast. You think campus, quad, and you think Harvard...
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