Word: weathercasters
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Dates: during 1980-1989
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This enduring preoccupation has, over the years, developed a native American art form, the television weathercast, and its attending priesthood of TV forecasters. It is an odd and specialized calling: not exactly journalism, not exactly meteorology, not exactly soothsaying, not exactly show business, but parts of all four. TV weathercasters have been much mocked for their polyester jocularity, for what seem bizarrely pseudo-scientific discourses to explain that it will be cool and windy tomorrow. It is, critics say, the baton twirling of TV news...
...Within the formula, a thousand variations flourish. Weathercasters differ about the measure of dignity the occasion calls for. Before Willard Scott moved to NBC's Today Show, he be came a Washington, D.C., fixture by giving his WRC-TV weathercast in kilts, Robin Hood costumes or George Washington getups. Audiences in Savannah have had a weather reporter who talked to a seagull; those in Cleveland have enjoyed one who blew hot licks on his trumpet between temperature recitations. Station KDBC-TV in El Paso has a Lhasa Apso named Puffy Little Cloud who gives a forecast by appearing...
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