Word: weatherdata
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...Business practices that have evolved in the past decade make intelligent use of weather data a necessity," says Mike Smith, president of WeatherData, a commercial meteorology firm in Wichita, Kans. Smith cites the development of just-in-time inventory--a system in which businesses keep little or no overstock on hand. Instead, they place orders as needed, relying on speedy delivery to meet demand. The practice saves on storage costs and expensive markdowns, but it leaves companies at the mercy of delivery systems and the weather that can, literally, derail them. When a huge airline hub like Chicago is slowed...
Smith's company provides tailored forecasts to several transportation clients, including General Motors and Union Pacific. WeatherData helps GM determine when a storm is serious enough to warrant a plant shutdown, a costly decision not taken lightly. For the railroad, WeatherData makes a forecast "13 feet wide and 30,000 miles long," Smith says...
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