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Word: weathering (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

Transitional cottons--warm-weather dresses with a look to the fall--take center stage in women's fashions for the season. Light enough for summer comfort, they emphasize color combinations that look right for fall...

Author: By Martha E. Miller, | Title: When the Living Is Easy | 5/4/1956 | See Source »

Jumper-like sheaths with jackets are dressy enough for cocktail wear in hot weather. The newest style for the belle of the ball, however, is the bell-shaped look. This relative novelty in dressy styles is smooth in front, curves out from the waist, and develops more fulness in back...

Author: By Martha E. Miller, | Title: When the Living Is Easy | 5/4/1956 | See Source »

Otherwise, the 1956 big-league baseball season got off to a hot start last week in cold, dank weather. There were rookies in almost every lineup, but it was the big-name pros who provided the heat. Philadelphia's Robin Roberts, hoping to win 20 games for the seventh straight year, pitched a typical Robertsian game, was slammed for nine hits, five for extra bases, yet beat the Dodgers 8-6. The Giants' Willie Mays performed some run-scoring aggression at home plate (see cut), personally accounted for the winning run over Pittsburgh, did the same the following...

Author: /time Magazine | Title: Sport: Play Ball | 4/30/1956 | See Source »

During a blizzard that blanketed Upper Darby, Pa. last month, Appliance Dealer Mort Farr bought TV time to advertise an air-conditioner sale. Reported Farr: "It was the best sale I ever had." Last week, though the weather was milder, air-conditioner sales were setting new records throughout the U.S. Sales of room coolers alone were up 100% over last year's first quarter. The selling period for conditioners, once as brief as the Bikini season, is now being extended throughout the year as more and more consumers think of airconditioning, with its filtered air, as a year-round...

Author: /time Magazine | Title: MODERN LIVING: Air-Conditioned Boom | 4/30/1956 | See Source »

Deductible Comfort. Air-conditioning manufacturers, who do something about the weather as well as complain about it, say that hot and cold spells still throw seasonal estimates out of kilter; e.g., demand rose 200% during a six-week heat wave last July and August. But the trend to bigger, more expensive units has sharply reduced impulse buying. Government agencies also have boosted non-seasonal equipment sales. For example, the Federal Housing Administration recently approved inclusion of central air-conditioning in basic home-mortgage loans. The Internal Revenue Service permits sufferers from hay fever, asthma and heart disease to deduct...

Author: /time Magazine | Title: MODERN LIVING: Air-Conditioned Boom | 4/30/1956 | See Source »

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