Word: weatherly
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Dates: during 1960-1969
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...drive to instill faith in the forecasts, stations are erecting radar towers and hiring meteorologists who are called "Dr." and give their reports from "Weather Central" - a far corner in the studio. No matter that in many cities the U.S. Weather Bureau offers a recorded telephone service which gives all the weather a person wants or needs to know in 40 seconds or less...
Local newscasts devote more time to explaining a cold front in Canada than they do a war front in Viet Nam for the simple reason that a five-minute weather report wrapped around a commercial makes an attractive-and non-controversial-package for sponsors. Thus forecasts are padded with history ("108 years ago today the high was 67" ) and a flurry of arrows and isobars, maybes and howevers that enlighten no one but do serve as a hedge against any variation on the prediction short of a typhoon in Main Street...
Fozzle & Pleezy. Detroit's Sonny Eliot sees even more. Daily on WWJ he describes the weather as "colder than the seat of the last man on a short toboggan" or "uncomfortable as a swordfish with an ingrown nose." He sums up his forecasts as "fozzle" (fog and drizzle) crazy" (crisp and hazy), "pleezy" (pleasantly breezy) or "snowsy" (snow and lousy). He is thorny (thoroughly corny), but his report is the city's longest running (16 years) weather show and earns him $45,000 a year...
...importance of forecasts varies by locale. In Los Angeles, for example, KNXT's Bill Keene claims that "you can call for fair weather every day of the year, and you'll be 92% accurate." In Florida, where weather is a vital concern to citrus growers as well as vacationers, who delight in hearing how their neighbors are freezing back home WTVT in Tampa airs 70 minutes of forecasts daily. On one occasion, WTVT interrupted Walter Cronkite's Evening News to show five water spouts forming in the bay. In Boston, Don Kent styles his program...
...save for impending hurricanes, droughts and floods, most viewers are concerned only with basic questions: Hot or cold? Rain or shine? As one hip pie informed a Los Angeles meteorologist: "Hey, man. Weather ain't good or bad. Weather just...