Word: weathermen
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...oranges perish but antifreeze and ski-wax sales bloom again. Yet only a few businessmen can depend on the U.S. Weather Bureau's generalized daily reports for the information they need. To get the precise, specially tailored reports they want, more and more companies are turning to private weathermen, who tell them what the weather will be one hour or one year ahead. In the process they have spawned a booming young business of 29 independent firms and some 600 private meteorologists, whose gross this year will top $15 million and whose forecasts will save U.S. industry an estimated...
Watershed. In Hartford, Conn., weathermen of the Connecticut Valley branch of the American Meteorological Society, rained out in 1955, announced that they had reserved for their annual picnic an "area with indoor facilities...
...fact was that Washington, cherry blossoms or no, was shivering in a political blizzard that even the political weathermen could not quite understand. Treasury Secretary George Humphrey's warnings against big budgets (TIME, Jan. 28 et seq.) had whistled up a cold front of economy talk all across the nation. Just at the time when the Administration was trying to get appropriations out of Congress, the cold front clashed with the warm winds of modern Republicanism. Principal orphans of the storm were the Eisenhower Republicans in Cabinet, House and Senate. The principal happy onlookers, snug and comfortable in Taftite...
Even as they totaled their losses, many of the weather-beaten farmers in the dry country could take a philosophical, hopeful view. With fresh moisture in the soil of the Southwest, said weathermen, local evaporation may keep alive the kind of storm clouds that have been drying out as they moved across the parched land. Said H. L. Jacobson, chief meteorologist for the U.S. Weather Bureau at Kansas City: "That makes for a more favorable rain situation. In that respect spring is starting off beautifully." At week's end rains washed down into the area...
...Bureau information and extract from it facts of special importance to their customers. They coach oil companies on whether they should evacuate their offshore drilling rigs in the path of a hurricane. Knowledge that evacuation is not necessary may save many thousands of dollars. Small business for the private weathermen is advising whether to call off outdoor fairs and parties. Big business is coaching insurance companies that issue policies against losses caused by the weather...