Word: weaver
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Dates: during 1950-1959
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...think they're going to inherit the earth." Then he adds: "Mass circulation is the important thing, and you pay a price for it. But formula shows often have a professional quality that so-called quality shows wish they had." NBC's President Sylvester L. ("Pat") Weaver Jr. readily recognizes the reality of quality shows, but is just as quick to embrace the routine for commercial purposes...
...Writers are basic," says Weaver. "But hacks are as necessary as geniuses...
...drama project, Matinee, demonstrates why Weaver is anxious to develop and popularize the ancient art of hack writing. Matinee next season begins a series of five one-hour plays a week (Monday through Friday, 3 p.m., E.D.T.) every week of the year. The 260 plays yearly require, according to NBC, an initial $1,000,000 outlay, 4,000 actors, 20 directors, five permanent production units and 100 writers and adapters. This one show is the theatrical equivalent of five fully staffed repertory companies, with salaries and audiences guaranteed...
...chief idea man, President Sylvester L. ("Pat") Weaver, with his customary leaning to hyperbole, last month promised that he would wrap up the world and deliver it in a super-spectacular package to U.S. televiewers (TIME, June 13). Last week he delivered. The package was not quite as spectacular as promised, but Wide, Wide World, seen on NBC-TV's Producer's Showcase, was nonetheless a brilliant demonstration of how far and fast TV can travel. It was easily the most rewarding show of the week...
Point of Honor. In Troy, Ohio, cooperative Convict John Weaver, 33, readily admitted being a member of a gang that had pulled twelve burglaries and three arson jobs, explained soberly: "I've been treated so right I want to tell what I know...