Word: weaverization
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...some of its money back only by plopping the show into a favorable time (Mon., 8-8:30 p.m. E.S.T.), and selling it to an advertiser (Noxzema) that had long been panting in the wings for such a time spot. Says onetime (1953-55) NBC President Sylvester L. ("Pat") Weaver, now chairman of McCann-Erickson International: "The networks today have abdicated to the Hollywood studios and to M.C.A." Adds McCann-Erickson's TV Boss C. Terence Clyne: "The networks are not creators or producers; they are editors and purchasers. More than 90% of TV investment is spent...
...Weaver v. Weaver. In Elko, Nev., arrested for drunkenness, Evan Harvey told the judge: "A friend advised me to treat a spider bite with alcohol and I drank too much...
...expressionism opening a crazy-shaped door on the unrealistic, O'Neill grew bolder in his broodings-and more confused. In The Great God Brown, his psychological quarry was the split personality, his technical gimmick the use of masks. Turning a masked face to the world, Dion Anthony (Fritz Weaver) seems Panlike, violent, blasphemous, sexually magnetic. Without his mask, Anthony quivers and quakes, is reverent toward God and repellent to women. Dion's school friend Billy Brown (Robert Lansing) grows up decent and successful but frustrated. He envies Dion's personality, craves Dion's wife...
...wits were as sharp as her own nose and chin. The other two superlative performances were the Dancing Zany of Geoffrey Holder, who designed the choreography and also sang; and the light-footed Singing Zany of Russell Oberlin, the world's finest countertenor. In other major roles, Fritz Weaver's Malvolio, Zachary Scott's Orsino, and George Mathews' Sir Toby were disappointing...
Miss America Pageant (CBS, 10-12 p.m.). For all those who can stand it once more, the bathing beauties will go through the fiction that they also have other massive talents. Cliff ("Charlie Weaver") Arquette as Grand Marshal may make it all worthwhile...