Word: weaverization
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...When euphoric Ideaman Sylvester L.("Pat") Weaver was boosted from president to chairman of the board of the National Broadcasting Co. last year, he knew that it was just a matter of time before he would boost himself right out of a job. As president. Pat Weaver's career was as spectacular as the TV "spectaculars" he invented-which were sometimes spectacular flops. He experimented relentlessly and volubly with new ideas (Wide, Wide World; Monitor; Today; etc.) that got good critical notices, but NBC's total billings were dragging their heels. As chairman of the board, Weaver...
Said NBC Chairman of the Board Sylvester L. ("Pat") Weaver: "Some people ask us, 'Why don't you try to beat Sullivan with drama, something other than comedy?' We've really looked into it, statistically and every other way, and everything we've learned shows that on Sundays from 8 to 9 we get largely family audiences, and that in that hour 99.5% of American homes will tune in on comedy. So we are going to give them what we think they want-a souped-up, slicked-down version of Tonight...
...show that Weaver meant business, NBC last week put the Bob Hope Spectacular, with Allen as narrator, against Sullivan. Said Allen: "I don't want anyone to think I'm rushing in with my sleeves rolled up to beat Ed Sullivan. It's a free country, and there's plenty of room in it for both...
Cole opened with a quick unassisted score for the Ephmen, but Lane took a pass from Hoagland to tie the score near the end of the period. Weaver gave Williams a lead which it never lost less than two minutes into the second period and the match was effectively over. Brockleman passed to Southall a minute later for a score and Williams led at the half...
Radio-Television Public Service: NBC Board Chairman Sylvester Weaver Jr., for "broadening the horizons of television . . . and for showing a respect for the intelligence of the public...