Word: weaverization
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...years as president of the National Broadcasting Co., eupeptic Sylvester L. ("Pat") Weaver made the newspapers almost as often as NBC's program timetables. He pushed the so-called "magazine concept" of selling TV ad time to several sponsors per show, popularized the hour-and-a-half "spectacular" program, thought up NBC's Wide, Wide World and long-winded Monitor. But all this was not entirely to the liking of David Sarnoff, 64, board chairman of NBC's parent company, Radio Corp. of America. Madison Avenue gossiped that Pat Weaver was getting too much personal publicity...
...change apparently made Bob NBC's chief executive officer, the position that Weaver had once had. A native of Manhattan and a Harvard graduate ('39), Bob Sarnoff started to learn broadcasting as a Navy communications officer, later worked for the Des Moines Register and Look magazine, before he joined NBC as a time salesman in 1948. He proved a good salesman and capable administrator, was moved up to NBC vice president in 1951 and executive vice president...
...composer must be a weaver; his creations, like cloth, have warp and woof, and some degree of lightness or heaviness, thickness or thinness, to say nothing of color. Last evening's Paine Hall concert by the Cambridge Quartet and assisting artists offered a particularly fine chance to study musical texture, especially since the musicians included some of the College's best...
...radio no longer has. For years American women, busy at their daytime chores, have cold-shouldered network radio while flirting with independent radio stations. Weaver's scheme for wooing the ladies back: "Friendly penetration...
Weekday is the name of Weaver's new woman's home companion. A variation of Monitor, NBC's weekend guide to fun and frolic, Weekday bounces around all day long (10:156 p.m.), five days a week (Mon.-Fri.). Its appeal to housewives, mothers, matrons and maids is contained in the show's opening lines: "Don't stop! Don't look! Listen...