Word: weaverization
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...Radio doesn't grab you like TV," says NBC's President Sylvester L. ("Pat") Weaver. "It's more like a companion." It's as a companion that Weaver wants to use it-to get back an audience which...
...room, with a face like a red Indian, and diagnose people as they came in before they even opened their mouths." Deduction, based on observation of trifles, was Bell's method. "Most men," he said drily, "have ... a head, two arms, a nose, a mouth." But only the weaver has a weaver's tooth (jagged from biting threads), only a peasant woman smoking a short-stemmed clay pipe has "the ulcer on her lower lip and the glossy scar on her left cheek indicating a superficial burn." Dr. Bell himself was delighted with Doyle's great detective...
...rival's strong shows. Ed Sullivan's show, since it begins at 8 o'clock, has long been the key to Sunday evening dominance. In succession, NBC has challenged it with the Philco TV Playhouse, the Lambs Club Show and the Comedy Hour. NBC's Weaver is as baffled as everyone else by the riddle of Sullivan's popularity. Currently, he subscribes to the theory that Ed has never lost his appeal because he didn't have any to start with. Says Weaver: "He doesn't do anything on a stage...
...each night viewers must make the decision whether to watch Robert Montgomery Presents, or Studio One, I Love Lucy or Medic, Disneyland or Arthur Godfrey, George Gobel or Gunsmoke. Shrewd Pat Weaver made these decisions even more difficult by spotting his 90-minute Spectaculars in places calculated to do the most audience harm to rival CBS. This year, NBC is back with 47 more Spectaculars, and CBS is replying in kind. Some TV families, rent with quarrels about which show to turn to, have ended in the divorce court...
...smash success of the quiz show dreamed up by Lou Cowan has brought a flood of imitators promising to give contestants everything from a producing oil well to a quarter of a million dollars. The industry is quivering with the unmistakable impulse of a new "trend." NBC's Weaver, instead of planning new telecasts from Mars or from the bottom of the sea, has been closeted with Question's sponsor (Revlon), promising them the moon if they will move the show to NBC. And CBS's Stanton is equally busy trying to keep the show...