Word: weaverization
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...cover story on Ed Sullivan and the frenetic television industry would make a book too. It was gathered by a dozen reporters and researchers-all of whom were so busy that some interviews were literally conducted on the run. Best break came when NBC's hyperbolic President Pat Weaver invited Correspondent Don Connery to ride home with him to Sands Point, L.I. On the way, Weaver's rented Cadillac blew a tire; in trying to change it, the chauffeur broke his jack. Weaver telephoned for another rented Cadillac, which took them to Sands Point, where Weaver, talking volubly...
...President Frank Stanton (Ph.D. in Psychology, Ohio State '35) cries: "Not even the sky is the limit. The potentials of television are as big as the potentials of American society-and I do not feel like setting a limit on that." In Rockefeller Center, NBC President Pat Weaver (Phi Beta Kappa, Dartmouth '30) grows ever more expansive: "Television is as big as all outdoors. The whole country can visit the Vatican and La Scala at once. Our horizons are boundless...
Such good will paid off. Into Hospitality House, to mix with Westinghouse's Vice President for Atomics Charles Weaver and its top-drawer salesmen, swarmed representatives of 26 nations. Every prospect who looked good or even hopeful got a handsomely bound prospectus with pictures and detailed sketches of the reactor. When the time came to close the first sale, Scientist Weaver and Salesman de Cubas met with Fiat President Vittorio Valletta and signed...
...Writers are basic," says Weaver. "But hacks are as necessary as geniuses...
...drama project, Matinee, demonstrates why Weaver is anxious to develop and popularize the ancient art of hack writing. Matinee next season begins a series of five one-hour plays a week (Monday through Friday, 3 p.m., E.D.T.) every week of the year. The 260 plays yearly require, according to NBC, an initial $1,000,000 outlay, 4,000 actors, 20 directors, five permanent production units and 100 writers and adapters. This one show is the theatrical equivalent of five fully staffed repertory companies, with salaries and audiences guaranteed...