Word: weaverization
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...think they're going to inherit the earth." Then he adds: "Mass circulation is the important thing, and you pay a price for it. But formula shows often have a professional quality that so-called quality shows wish they had." NBC's President Sylvester L. ("Pat") Weaver Jr. readily recognizes the reality of quality shows, but is just as quick to embrace the routine for commercial purposes...
...chief idea man, President Sylvester L. ("Pat") Weaver, with his customary leaning to hyperbole, last month promised that he would wrap up the world and deliver it in a super-spectacular package to U.S. televiewers (TIME, June 13). Last week he delivered. The package was not quite as spectacular as promised, but Wide, Wide World, seen on NBC-TV's Producer's Showcase, was nonetheless a brilliant demonstration of how far and fast TV can travel. It was easily the most rewarding show of the week...
Point of Honor. In Troy, Ohio, cooperative Convict John Weaver, 33, readily admitted being a member of a gang that had pulled twelve burglaries and three arson jobs, explained soberly: "I've been treated so right I want to tell what I know...
Simple Idea. Led by its energetic President Pat Weaver, who is intent on upsetting "the robotry of habit, and stirring selective viewing," NBC-TV had a banner year on one basic idea: to stretch big shows from 60 to 90 minutes. To these large-format programs, Weaver gave a characteristically picturesque name-Spectaculars. In 1955, NBC did 39. One, Peter Pan, was two hours long and had the biggest estimated audience (65 million) of any show during the year. Seventy are already scheduled for next season, and plans are being projected for two-and even three-hour shows...
...Weaver's latest, greatest show (previous ones: the spectaculars, Home, Today, Tonight) is a super-spectacular, at least in conception. Its first program will cost $150,000. NBC unblushingly reports: "The Planet Itself and Everything on It Inspired NBC President Weaver to Conceive Show Which No Person Young at Heart Can Ever Forget." Showing the wide, wide world will require twelve mobile units, 40 cameras, 1,000 performers and technicians, 10,000 miles of telephone line. It will hop cross-country from Broadway to the shores of San Diego and the ski slopes of Mount Hood, zoom east...