Word: weaverization
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...stage for an emphatic speech. Retiring president of the A.A.A.S. is Edward Uhler Condon, former chief of the National Bureau of Standards : for years he has been attacked as "a security risk," and last October his clearance was canceled by Navy Secretary Charles Thomas. Incoming President Warren Weaver is director of the Division of Natural Sciences of the Rockefeller Foundation, which has been attacked as part of a "subversive conspiracy" by Congressman Carroll Recce's investigating committee (TIME...
...Dartmouth Phi Beta Kappa whose brain seethes with slogans, ideas and erudite remembrances, Weaver was a zooming success in the advertising business. For one thing, he not only could get along with American Tobacco's late, volcanically eccentric George Washington Hill, but he could even argue with...
...Deal. A rare combination of huckster hustle, athletic endurance and intellectual curiosity keeps Weaver thinking, talking and grinding out long memos on subjects far beyond NBC's practical problems of the moment. "We are talking long-term vitality," he explains as he spouts notions for vast, if often vague, future enterprises. The public will not accept culture in large doses, Weaver believes, but through his spectaculars and other major NBC shows, he thinks that small injections of ballet, music and other serious arts have been paving the way for larger and larger doses. "This is integration of great cultural...
...Weaver has already launched a "Wise Old Men" series to bring such elders as Bertrand Russell, Robert Frost, Carl Sandburg, Bernhard Berenson onto TV screens, and he likes to talk of whole future programs devoted to cultural events. But Weaver's principal preoccupation is still the problem of turning his gamble into a success among televiewers and advertisers...
...cutthroat confines of what Weaver likes to call "the high executive level" of radio and TV, there is no certainty that such a gambler can count on being around long enough even to see the last throws of his own dice. But if that was worrying NBC's Weaver last week, he did not show it. He had brought the excitement of the year to the business, forced his competitor CBS into some spectaculars of its own (although that is never admitted), and jarred the advertising men out of their...