Word: weaverization
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...most exciting television performance of 1954 may have taken place behind, rather than in front of, the TV cameras-in the office of NBC's president and thinker-in-chief Sylvester L. ("Pat") Weaver Jr. A lanky, ingratiating man of 45 who towers (6 ft. 4 in.) above his L-shaped desk. Weaver talks in a cascade of nonstop sentences that sometimes sound like high-flown doubletalk. Sample: "Speaking communications-wise, you believe that in order to have pride and the creative restlessness, your social responsibility as management is to see that every opportunity is used to expose people...
...Weaver's big act for the year was the TV "spectacular," the costly, splashy televised conglomerations of high-priced talent. On these shows NBC has staked prestige and resources in the hope of changing the nation's viewing habits. The NBC spectacular that flashed on screens for 90 minutes last week brought song, dance, comedy, Sonja Henie on ice, and the incomparable Jimmy Durante ("Gimme some No-Cal champagne!"). It was the eighth and best of Weaver's big gambles. But it was not final proof that the spectacular, at $200,000 or more apiece, is going...
Magazine-Concept. Committed to still more spectaculars between now and June, Weaver last week was candid: "We're still in the learning process. The advertisers are still on the sidelines watching and waiting. We think the whole pattern will create a psychology among program buyers to put the heat on us to expand. So far this is not true." But he was undismayed. In creating NBC's Today some two years ago, Weaver fooled the experts and persuaded as many as 10 million Americans to watch their TV sets at 7 a.m. That launched his so-called "magazine...
Another important guest belonged to Comic Steve Allen, who had a televised talk with his boss, glib NBC President Sylvester (Pat) Weaver. Said Weaver, defending the network's heavily publicized "spectaculars" (color TV extravaganzas): "I have never met anybody who saw-that is to say, any just plain person as against a critic or somebody that is looking at it with a special frame of reference, usually his own witticisms-that saw these shows in color with the limited number of sets available, who just didn't flip his lid, as we say at the high executive level...
...decide the game. John Schwab, the right guard, is the squad's captain and a member of last year's all-Mid-America conference team. Veterans Dick Spellmey (209) Pounds) and Stan Maschino (190) flank Schwab at center and right tackle. At left tackle will be senior Ron Weaver (208), while Bob Ripple, a 188 pound sophomore, is slated to start at left guard...