Word: weaverization
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...calling that show Nails and Coffins. We were afraid the rating would be low, but we never dreamed it would be that low. The whole idea of spectaculars just isn't going to go-it's the most unfortunate name ever coined." NBC President Pat Weaver, creator and coiner of TV spectaculars, blamed the failure on timing: "It's hard to get word to the public about a one-shot show, particularly before the season really gets going. The great, lethargic American masses have lots of other things on their minds." Weaver was not disturbed...
...Tuneful. Both Medic and Satins and Spurs (telecast in color) proved first-rate. The spectacular (a word detested by everyone at NBC, except the publicity department and President Pat Weaver) was big and tuneful. The book (by William Friedberg and Producer Liebman) contained the usual musical-comedy eyewash: Betty Hutton was cast as an untutored cowgirl who comes to Manhattan, falls in love with a LIFE photographer, falls out of love, falls back in love again. But it was a fine vehicle for the Hutton bounce and enabled her to do her brash singing and dancing against a background...
BISHOP SANTE UBERTO BARBIERI, 52. Methodist of Buenos Aires also elected to the Council presidency. An Italian silk-weaver's son who started to read for the law while he rode about Brazil on a bony horse selling jewelry, Bishop Barbieri today heads a constituency half the size...
...Yardling victor had three individual champions. At 167, John Weaver stopped Chris Fasiotis of Apley, Dave McLean defeated John Butcher of Matthews North in the 137 pound bout, and Bob Holmes won over Ed Johnson of Massachusetts Hall...
...Sylvester L. ("Pat") Weaver Jr., 44, was named National Broadcasting Co.'s president. A Phi Beta Kappa from Dartmouth, he became a boy wonder in advertising, was named advertising manager for American Tobacco Co. at 29. After two years' service in the Navy, he became a Young & Rubicam vice president at 40, joined NBC in 1949 as head of television. Sometimes called NBC's "thinker-in-chief," Pat Weaver thought up such programs as Your Show of Shows, Today. Already a legend in a legendary trade, Weaver talks in nonstop sentences, studs them with such phrases...