Word: weaverization
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...former McCain adviser, John Weaver, also expressed worry to the Atlantic Monthly that the spot would make McCain look "childish" and "diminish the brand." On the other side of the argument, Republican strategists worry that the new approach may not be enough to take down Obama, especially in the absence of a third-party group, like the Swift Boat Veterans for Truth in 2004. "They have managed to scare off outside groups," said one veteran party strategist of McCain's, who, as a longtime supporter of campaign finance reform, is opposed to such third-party spending. "The outside groups have...
...then it was dawning on McCain's circle of advisers that with no Vice President or other heir apparent to Bush in the mix, their man could run again in 2008 - but he'd have to improve his standing within the G.O.P. In May 2004, without telling McCain, John Weaver asked Mark McKinnon, Bush's ad man, to set up a meeting between him and Karl Rove. Onetime allies in Texas, Weaver and Rove had been feuding since 1988. "This was historic. This was like the Hatfields sitting down with the McCoys," says McKinnon. Rove agreed to the meeting...
...House in 2000 that broadened McCain's appeal - and opened his eyes to his own potential clout. He ran as the candidate of reform - the anti-Establishment maverick - and while he lost, in the process he became the most popular politician in America. "That campaign changed him," says John Weaver, who was McCain's chief political adviser for a decade, until last summer when he left in a staff shake-up. "He became a rock star. On the trail he discovered all these new issues. How could he go back to the Senate and not talk about the need...
...Balancing Act Compared with what went before, says Weaver, relations between McCain and Bush in Bush's second term have been something like the Era of Good Feeling. True, McCain was among the first lawmakers of any party to take on Pentagon chief Donald Rumsfeld directly - and did so with such force and frequency that "it began to really annoy the President," says a former top aide to Bush. And for a brief moment in the fall of 2006, it seemed that McCain's truce with Bush would fall apart over the President's support for interrogation techniques that McCain...
...pits and along the length of the Las Vegas Strip. Back in 2005 he joined a group of journalists at a magazine-industry conference in Puerto Rico, offering betting strategy on request. "Enjoying craps opens up a window on a central thread constant in John's life," says John Weaver, McCain's former chief strategist, who followed him to many a casino. "Taking a chance, playing against the odds." Aides say McCain tends to play for a few thousand dollars at a time and avoids taking markers, or loans, from the casinos, which he has helped regulate in Congress...