Word: web
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...screen to launch an International Herald Tribune app. It looks identical to but somehow better than the paper version of that newspaper. It feels alive. "You can do anything you want with AIR. It's totally expressive," he says, with a gentle tap launching the Business section. Unlike a Web version, which needs a persistent connection and whose design is constrained by the parameters of the browser, the app fills the entire screen, immersing you in the reading experience. Once it's delivered, you can read it anywhere, even on a plane. (See pictures of the history of air communications...
...help themselves. In the boardrooms of some of the biggest publishers, people are already discussing giving away devices with subscriptions. Why not? In the end, it's far cheaper, more efficient and more ecological for us than paper distribution - and more enjoyable for you than reading on the Web. And that's the key. Because the only real question is, Brother, will you pay me a dime...
...This is not a business model that makes sense. Perhaps it appeared to when Web advertising was booming and every half-sentient publisher could pretend to be among the clan who "got it" by chanting the mantra that the ad-supported Web was "the future." But when Web advertising declined in the fourth quarter of 2008, free felt like the future of journalism only in the sense that a steep cliff is the future for a herd of lemmings. (See who got the world into this financial mess...
...walled gardens created by the online services. I remember talking to Louis Rossetto, then the editor of Wired, about ways to put our magazines directly online, and we decided that the best strategy was to use the hypertext markup language and transfer protocols that defined the World Wide Web. Wired and TIME made the plunge the same week in 1994, and within a year most other publications had done so as well. We invented things like banner ads that brought in a rising tide of revenue, but the upshot was that we abandoned getting paid for content...
...history's ironies is that hypertext - an embedded Web link that refers you to another page or site - had been invented by Ted Nelson in the early 1960s with the goal of enabling micropayments for content. He wanted to make sure that the people who created good stuff got rewarded for it. In his vision, all links on a page would facilitate the accrual of small, automatic payments for whatever content was accessed. Instead, the Web got caught up in the ethos that information wants to be free. Others smarter than we were had avoided that trap. For example, when...