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...Social is the new black," says Joe Kraus, who oversees Google's efforts to build out a social layer that runs across the entire Web. In this, as in all things that Google does, Kraus' strategy has been to create an alliance of social networks that will use open standards rather than Facebook's proprietary network and coding language, so that developers can spread their applications...
...Google has relied on an open Internet to make its entire business," he tells me. "It has a genetic predisposition for openness." That's partly because Google's core business, search, depends on openness. Google can't find the things you want on the Web - documents, music, images and so on-unless they are open and accessible, Kraus says. The richest Internet company on the Fortune 500 (it's ranked 150, with $16.5 billion in revenue), Google has a business plan that depends on the Web being used by as many people as possible. That's why the company spends...
...code is theirs to modify. He says developers have so far written more than 1,800 applications, which could be distributed on a Google site arranged according to popularity, as YouTube is. "There's some pretty innovative stuff there," Rubin explains. "This is merging the handset and the Web and coming up with something completely...
...agree. Like him, I'm rooting for everyone in this war because it sounds as if - the concerns of Harvard's Zittrain notwithstanding - we all win here. Andreessen is right when he says the Web is so vast that it defies attempts to control it. With Google riding shotgun, it strikes me as unlikely that Facebook or anyone else can pull too far ahead. Also, I believe Zuckerberg when he says Facebook will continue to open over time. It's the smart move, and he's a smart cookie. Finally, I want to get my hands on the new iPhone...
While Harvard students and Facebook users may not have a long attention span for the murkiness of the Web site’s creation, Mezrich’s book, written largely from Saverin’s viewpoint, might put the situation on the public’s radar, said Luke O’Brien ’97, who wrote an article in the November/December issue of 02138—a magazine geared exclusively to Harvard alumni—that revealed documents from the lawsuit...