Word: webbed
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Dates: during 1990-1999
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...announcement--that "there is an overwhelming medical and scientific consensus that cigarette smoking causes lung cancer, heart disease, emphysema and other serious diseases in smokers"--appeared on the company's newly designed Web site (www.philipmorris.com) and is the second in a series of attempts by tobacco companies to give salience to health-related issues. Last year, the Brown and Williamson Tobacco Company similarly redesigned its Web site to include a section on smoking and health hazards, and Tommy Payne, director of R.J. Reynolds, announced two weeks ago that his company planned to follow suit. Previously, Philip Morris had only gone...
Philip Morris telling its clients that its products kill looks like commercial suicide. So what are cigarette makers up to? When its Web site says, "Smokers and potential smokers should rely on these messages in making all smoking-related decisions," does a tobacco company actually mean smokers should quit? Certainly not; it would go out of business. It is only because Philip Morris knows that such pious statements have little impact that it publishes them. After all, the scientific evidence regarding the impact of smoking has been around for quite a while, at least since 1964, when the first Surgeon...
...Philip Morris, this is just part of a wider publicity campaign, in which the company's tobacco products are played down (they are only one of many headings on the company's Web site, and an inconspicuous one at that), and new attention is given to its food and drink products Miller and Kraft. The Marlboro logo no longer appears on the site, while in contrast the most complete link is to Philip Morris's community and charitable actions, including headings such as hunger, domestic violence, culture and AIDS. That the company is engaging in an intensive image-building campaign...
...million in a prime-time hour. Try to get that many visitors to your website in a day or a week. And cyberspace brands are not exempt from an old law of advertising that says share of mind leads to share of market. It's no wonder, then, that Web companies are widely dependent on the tube, as well as newspapers, magazines (thank you very much), radio and billboards, to imprint their brand names on as many brains as possible--particularly consumers who aren't online...
...Web players like Monster.com and HotJobs.com have already scooped up a quarter of the Super Bowl spots on ABC, pushing the going rate up to about $3 million for a precious 30 sec. This week the portal AltaVista, which until six months ago didn't even have a marketing department, will kick off a $120 million advertising blitz. You can't turn on business-news channel CNBC without seeing a barrage of online-broker ads, and broadcasts of the World Series and pro football are packed with obscure Web pitches, from VitaminShoppe.com to Youbet.com an online horse-racing site...