Word: webbed
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...Internet has cracked open a brave new world for folks whose job it is to spend ad dollars. The ability to track where a Web user clicks provides a sort of precision intelligence advertisers could have only dreamed of in decades past. But before a click comes a look, and according to new research, advertisers are often wrong about what attracts our attention...
...findings are presented in a chapter of a new book, Eyetracking Web Usability, by Jakob Nielsen and Kara Pernice of the consultancy Nielsen Norman Group. Don't let the bland title fool you: what Nielsen and Pernice have done is track the eye movements of hundreds of people as they navigate websites, looking up advice on how to deal with heartburn, shopping for baby presents, picking cell-phone features, learning about Mikhail Baryshnikov. By bouncing infrared beams off a person's retinas and recording head movements with a camera, the researchers were able to deduce what sort of ads garner...
...Only the top 3 to 6 of these [preliminary winners] have a lock on the election,” wrote local political aficionado Robert Winters on his Web site, the Cambridge Civic Journal...
...Global Language Monitor, which ranks the media coverage of 225 American colleges and universities, surveys the top 5,000 global media web sites—including online news sources, blogs, and social media—three times a year to determine how popular a school is within the public sphere...
Defying predictions that this would be a close race, Menino defeated his opponent, former City Councilor Michael F. Flaherty, by a margin of 15 percent, according to unofficial election results provided by the City of Boston’s Web site...