Word: webbing
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Dates: during 1990-1999
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Jeff Bezos loves being on the move. He sits in the back of a white van, beaming as usual, surrounded by an entourage of lanky young lieutenants from Amazon.com the Web's biggest retail store and, someday, if Bezos gets it right, Earth's Biggest Store. The early-morning landscape of southeast Kansas hustles by: wood-frame houses, trailers, motels with lots of pickup trucks in their parking lots, a Kum & Go convenience store, cow pastures and the dull, forever flatness of the prairie. You've heard of places described as cow towns? Coffeyville was actually labeled Cow Town...
...class of goods. Adornis.com is bauble central for luxury items, for instance, and Petopia.com is one of dozens of sites that will shower you and your doggie with selection. On the other side are e-malls such as Buy.com and Shopnow.com Traditional retailers are making the transition to the Web too, and one of them--Wal-Mart--could be letting a monster loose when its new website debuts early next year. And don't forget eBay, the other e-commerce revolutionary. eBay's many-to-many approach to selling--the world is just one big auction--completely opposes Amazon...
...autumn 1999. For years these people have been racing toward a horizon that no one, save perhaps their utopian-futurist boss, even really sees. They know much of the Silicon Valley/Wall Street/media complex believes the commodification of online retailing will lay their company to waste. Amazon the Web's golden child, darling of NASDAQ day traders who raise its market cap even faster than the company bleeds money, is also Amazon the avatar of all that may be ephemeral and fraudulent about the dotcom revolution. Now Bezos has named a date one year hence that will be the time they...
...sense, Amazon isn't about technology or even commerce. Any moron can open an online store. The trick is showing millions of customers such a good time that they come back every few days for the next 50 years. Amazon is, like every other site on the Web, a content play...
Marcus, who joined Amazon in '96, recalls learning Web coding on the fly in order to get his reviews online. Kerry Fried sardonically references "my assistant" to refer to her endless clerical duties. Almost every Amazonian spends half his time each December wrapping packages and manning customer-service lines. "It doesn't matter what you've done before and what you're going to do later," says Moe. "You figure it out as you go along...