Word: webbing
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These days, as more and more people join social-networking sites, comment on opinion-sharing sites like TripAdvisor.com and Yelp.com or otherwise participate in life online, personal attacks against individuals and businesses on the Web are being taken more seriously than ever. Barb-trading has escalated - sometimes in front of thousands of witnesses - and so too have the ways in which the maligned are fighting back. Many try to discredit their attackers by posting a rebuttal to the offending post or by asking website managers to remove disagreeable material. Some folks sue their critics for defamation. Still others take...
...most effective way to stop the problem. But to win a case, you'd have to prove that intentionally false statements have damaged a lot more than just your feelings. You would also have to know whom exactly to sue, which can be virtually impossible since so many Web posts - especially on gossip sites like Juicy Campus, Faceliss and The Dirty - are anonymous or pseudonymous. What's more, the 1996 Communications Decency Act frees site operators from any liability for posts made by visitors to their sites. "It is ridiculous how you can post something on the Internet...
...first page of a client's Google search results of all negative links. "We call the top five search results the 'danger zone,' because you don't even have to scroll down to see them," says Martin. For $1,500 a month, Reputation Hawk will actually create new Web pages that cast you in a positive light (usually with your name in the URL), post links to positive Web mentions of you on social-bookmarking sites like Digg and Del.icio.us and start positive blogs on Blogger or WordPress. (Keeping the blogs up-to-date is your responsibility, however...
...impressed with Kellinger that she replaced her negative review with a positive one. Karl Idsvoog, a journalism professor at Kent Sate University in Ohio, took a more confrontational tack. He responded to students' accusations that he was a "rude, disrespectful, pretentious snob" on Rate My Professors by posting a Web video on Professors Strike Back that said, "We're not there to babysit. We're there to train professionals. Grow...
...that it does justice to those subjects who have come by their bad reputations legitimately. "Every fraudster in the world thinks that we're here to help them out, but we're not," says Robert Russo, CEO of Defend My Name. For bad guys, the megaphone of the Web can be a very useful thing. For everybody else, it's nice to know that when the virtual community starts to whisper, you can now shout back...