Word: webbing
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...Internet daily, and they regularly buy products online. A great opportunity for luxury goods, right? One would think so, but only a third of the world's premium brands sell their goods online, according to a new study by consultants Forrester Research. And fully half of those eschewing web sales have no plans to change course. On the sidelines are some of the sector's biggest names, including Cartier, Versace and Rolex...
...total sales are expected to soar 93% from last year to $335 billion in 2012. Premium brand companies that are selling online expect their total sales to jump 111% within five years, by which point they will account for 22% of total sales. And selling on the web can help boost a company's brick-and-mortar sales, too. "It's our most powerful marketing tool and a significant driver of store traffic," says David Duplantis, the senior vice president who oversees web sales for Coach, the American leather goods manufacturer. Coach.com receives 60 million visits a year...
...that cheapened their pedigree. "Since then, the mantra has all been about control of brand. And to some, the net looks like the Wild West," explains Guy Salter, deputy chairman of Walpole, the British luxury brands trade association that collaborated on the study. Chi-chi brands also worry the web is more hoi polloi than haute couture. "Some feel they might be perceived as an Amazon or an Ebay," says Victoria Bracewell-Lewis, a Forrester senior analyst. "But the opposite is true. A well-run digital channel can only enhance their image...
Leading porn purveyors see the iPhone as a dream come true. Its relatively ample screen size, speedy Web access and ease of use are just part of it. The device's miniaturized version of Apple's Safari software simplifies mobile access and streamlines the process of tailoring dirty sites for optimal viewing on the go. "It's by far the porn-friendliest phone," says Devan Cypher, representative for San Francisco-based Sin City Entertainment. As evidence of the gadget's rocketing popularity in California's porn capital, the San Fernando Valley, numerous iPhone-specific porn sites have been launched...
...pocket porn, the adult entertainment industry is investing heavily and feverishly broadening its marketplace of iPhone porn. The industry sees the iPhone 2.0 as having multiple advantages over the first model. For one thing, Apple's new gadget is nearly twice as fast as its predecessor at loading Web pages, and even faster at running video, which is crucial for the porn industry. About a third of iPhone users watch video on their phone, according to Nielsen Mobile, which is nearly 10 times the number that watch video on other cell phones. Three out of four iPhone users...