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...Schonberger is certainly not alone in his enthusiasm. One of the standard obstacles any start-up Web site faces is establishing a steady readership, and Intern Memo seems to have its fair share of fans. In addition to its broad subscriber base, the Web site is forging partnerships with related sites as a means of expansion. Intern Memo recently joined forces with MonsterTRAK.com, a division of Monster.com geared toward college students and recent graduates seeking a career path. According to the Bressmans, this partnership has opened up new opportunities for their site...
...Intern Memo doesn’t plan on stemming its development. A recent addition to the Web site’s marketing strategy has been the use of campus reps—students at other schools hired by Intern Memo to spread the word and increase subscriptions. Maureen D. Barradas, a junior at Carleton College in Minnesota and a campus rep for Intern Memo, has been a fan of the site since she joined last June. “I believe in it so much that I decided to be a campus representative,” Barradas says...
...original summer version, Intern Memo provides a school-year edition of their newsletters to cater to students more concerned by landing summer internships than surviving them. But the original focus on summer internships is still the main priority of Intern Memo, and as the summer approaches the Web site is entering peak season. Already on the verge of making it big, Intern Memo is entering a crucial phase in development...
...school when I was about 15 years old,” Gilbert says, his voice free of a hint of shame. In fact, he views his greatest triumph as appearing on the list of “Most Famous High School Dropouts,” according to the official Web site for “Stumbling on Happiness...
Beyond his dynamic performance as a lecturer, Gilbert strives to reach his students through honesty and openness; after the final exam, he encourages enrollees to write anonymous questions, which he answers on the course Web site. Questions range from course specific: “How much do you make off of each textbook?” (“4.5 percent of the purchase price... but all royalties on sales to my own students are donated to a charity chosen by the student(s) who achieve the highest score in the class.”) to far more personal...