Word: webbing
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...37signals, a company with just eight employees whose Web-based collaboration software is used by thousands of small businesses, there isn't time to sit around a conference room sipping latte and deconstructing memos. Come to think of it, there isn't even a company conference room. There are just a couple of cubicles, loads of brainpower and three simple goals: make useful business software, make it easy to run, make money selling it. Repeat...
...works out of a plain-vanilla Chicago office that 37signals shares with a design studio. The other four are scattered: Portland, Ore.; Chesapeake, Va.; Caldwell, Idaho; and New York City. This tiny crew, only three of whom graduated from college, has built software that many in the world of Web 2.0 consider the best for small-business collaboration. One of its development tools, Ruby on Rails, is the backbone for dozens of popular websites, such as Shopify, Twitter, 43 Things and Jobster...
...heart of 37signals, named for an attempt to find signs of intelligent life in space, are four pieces of software that help business teams manage projects (see below). Subscribing to the Web-based software costs $12 to $149 a month, depending on the amount of disk space and the number of features you use. The thousands of paying users--Fried won't say exactly how many--provide 37signals with a steady revenue stream. The subscription model minimizes the up-front cost for small businesses and makes software spending more predictable for firms worried about cash flow. The monthly fees include...
...respond immediately. When the company launched Highrise, a contact-management tool, in March, customers pleaded for a specific format for freelancers. Within 36 hours, 37signals expanded its offering. "They implement a mix of what's on their own road map and what people suggest," says subscriber Chris Busse, a Web developer...
...pounce; since he's at 12% in the polls-tied with John Edwards, without even being in the race-he would easily get on the primary ballots if he declared before the deadlines. He may not be rich enough to self-finance, but with his Apple and Google stock, Web following and Silicon Valley connections, money wouldn't be a huge problem either. "He just has to say the word," says a wealthy friend. But those who know him well would be very surprised if it happened. He hasn't built a shadow organization. His travel isn't calibrated...