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...November 13, 2007, Wilson and Maybank founded Gilt Groupe, a Web site that offers invitation-only access to men’s, women’s, and children’s luxury brands. The catch? These items are only available during a 36-hour time period, where members must click and purchase before the goods run out. Daily sales, featuring items from designers like Burberry, Alexander McQueen, and Oscar de la Renta, start at noon...
That pressure to log on to the Web at noon separates Gilt from other online shopping sites, like BlueFly and ShopBop. “People are trained to make purchasing decisions within minutes, which I think leads to some of the excitement,” Wilson says. “Sometimes it can be a little nerve-wracking,” she adds.“It’s very hard,” says Jonathan R. Meminger ’12, a sophomore who shops with Gilt. “If you’re an hour late...
...iPhone application keeps Gilt Groupe members connected. “I actually just took it off my phone because I’ve been spending a little too much money,” Meminger says. But this ticking clock only amps up the Web site’s allure. “I usually check out Gilt every day,” Katerina P. Stavreva ’10 says. “I shop everywhere, but Gilt is pretty much my favorite one.” Stavreva’s recent purchases include a pair of Sergio Rossi high...
Gilt Groupe’s appeal, in the Harvard community and beyond, seems inextricably linked to the Web site’s 36-hour shopping window. It was this, the idea of a time crunch, that allowed Wilson and Maybank to assess a growing industry, and carve out a niche in a popular market. That model has been expanded to other Gilt Groupe projects, like Gilt Fuse, the Web site’s younger, hipper sister. But enough economics, it’s time for a history lesson...
...maintains a daily police log on its Web site that currently includes the names, ages, and addresses of people arrested by the Cambridge police and the street names—though not the specific addresses—of police dispatches...