Word: webs
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Dates: during 1960-1969
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...today's web offset presses rely on this technique. In both letterpress and gravure, the impression is taken directly from the printing plate (see diagrams...
Under another name-offset printing-the growth of lithography in the U.S. has been phenomenal. There are more companies building web* offset presses today than there were web offset presses just 25 years ago. Many national magazines with international editions reach their overseas readers via offset presses. Of the Reader's Digest's 28 foreign editions.* for example, 21 are offset-printed-and so are 72 to 96 pages, or more than 25%, of each issue of the Digest's U.S. edition (13.5 million...
...early 1950s only one U.S. daily newspaper, the Opelousas. La., World (circ. 10,468), ran on web offset presses...
Take a Picture. With this development, the possibilities of web offset became readily visible to commercial printers. The rubber offset cylinder was able to reproduce, on rough grades of paper such as newsprint, impressions of far greater fidelity than letterpress. And since anything can be photographed, offset printing plates can be prepared without the use of metallic type. "You can make up a page," said one Midwest printer, "simply by cutting anything out of a magazine and taking a picture of it." Web offset also adapts more readily than either letterpress or gravure to many of the new experimental techniques...
...patients and the doctors and the "black boys" who clean up the ward and push the Chronics around. "She wields a sure power that extends in all directions on hairlike wires too small for anybody's eye but mine; I see her sit in the center of this web of wires like a watchful robot, tend her network with mechanical insect skill, know every second which wire runs where and just what current to send up to get the results she wants...