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...muscle - and some steroids in the form of a last-minute 3-D version on about 1,500 screens - Clash of the Titans was No. 1 at the North American box office with $61.4 million, according to early studio estimates. The Greek-myth epic topped the previous best Easter weekend entry, 2006's Scary Movie 4, by about 50%. (Clash's $135 million budget was three times as high as SM4's.) But the movie earned about $10 million less than Fast and Furious, which opened on this (non-Easter) weekend last year, and about $9 million less than...
...weekend that saw about a 35% jump in ticket sales from last Easter, the mass audience gifted the new releases with nice, colorful eggs. One-man indie conglomerate writer-director-star Tyler Perry reunited with Janet Jackson for Why Did I Get Married Too, which pulled in $30.2 million - far above the three-day tally for the 2007 original. This is the fourth $30 million-plus opening for a Perry movie, though the revenue usually drops quickly in succeeding weeks. (His last four films earned at least 45% of their total take in the first three days.) Spending just...
Clash was the third new stereoptic release in a month, after Alice in Wonderland (now well past $300 million at home, and at $672.8 million worldwide) and last weekend's topper, How to Train Your Dragon (already closing in on $100 million domestic). Apparently audiences are insatiable for movies for which they have to wear goggles. The Hollywood bosses like them too, since they can charge an extra $3 or $4 per ticket for the privilege of seeing a movie like Clash that is retrofitted with no other purpose than greed. This time, audiences responded to the saturation marketing campaign...
Here are the weekend's top-grossing pictures in North American theaters, as reported by Box Office Mojo...
...first Ivy weekend is always big, regardless of who we’re playing, but knowing that we’re playing two really good teams is going to be beneficial,” Brown said. “We’re going to come out really pumped up, really hungry for the wins. Playing Princeton and Cornell, we’re going to be really fired...