Word: weekended
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Dates: during 1970-1979
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...young men were shot, each was with a woman and seemed incidental to the killer's apparent sexual focus. Six of the eight attacks were on parked cars, the gunman approaching from the rear and firing into the front passenger window. Six of the shootings took place on weekend nights. One was as early as 7:30 p.m., the others after midnight. Ballistics tests helped conclude that all eight assaults were almost certainly the work of the same .44 revolver, an easily concealed, short-barreled gun that fires with a loud roar, a big kick and a deadly effect...
...blacks attempted to march anyway, but two leaders were quickly arrested and the march halted. Even so, angry white mobs went on a rampage. Perhaps hoping that tempers might cool with a change in the weather, the city then stated that "absolutely no more permits" would be issued for weekend demonstrations until September...
...Wednesday, this must be Living, the Times's once-weekly, 20-odd-page insert packed with ads and enthusiastic articles on food, wine and related pleasures. On Thursdays Sulzberger's diversion is Home, a similar free-standing section celebrating furniture, interior decoration and gardening Fridays it is Weekend, a guide to entertainment and the arts in the world s capital of culture. Sulzberger stays up late with each of his three night visitors, savoring the recipes, shopping tips and restaurant reviews. The Times, as a new advertising slogan boasts, is now MORE THAN JUST THE NEWS...
Since the first of the new sections, Weekend, was launched 16 months ago, the Times's average daily circulation has moved from 821,000 to 854,000. On days the new sections appear, as many as 35,000 more people buy the paper than on unsupplemented days Moreover, those new customers were not won at the expense of the Times's feature-packed Sunday edition, which has gained 11,000 new readers in the past year. In May the Times sold more advertising than in any previous month in the paper's 126 years, a coup Sulzberger credits largely...
...Dawn of Living. Home and Weekend is also a sign of new ferment throughout the newspaper business. The number of Americans who buy a newspaper every day dropped nearly3% between 1973 and 1975, despite population growth, before leveling off last year at about 61 million. As a result, nervous pubishers have been conducting readership studies to find out how to restyle their papers to keep their customers happy. The readers answer: add more information about homes, entertainment food, leisure and similar daily living concerns that New York and other city magazines have elevated to objects of intense journalistic scrutiny. Says...