Word: weekending
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...Father's Day weekend, while dads were playing catch with their sons and preparing the backyard barbecue, women rushed to theaters to see a romantic comedy with a female star. The Proposal, with Sandra Bullock as a Canadian publishing exec who must marry her harried male assistant in order to stay in the U.S., whacked the opposition and topped the North American box office. In doing so, it outran the industry swamis' predictions, confounded movie critics (like this one) who thought it was simply more Bullock mediocrity and showed that teenage guys don't determine every...
...After several weekends with two or three movies bunched near the top, here was a winner that won't be overturned in the recount. It earned $34.1 million, according to early studio estimates, and beat out the second-place finisher, The Hangover, by more than $7 million, and the weekend's other new movie, the Jack Black-Michael Cera prehistoric comedy Year One, by about $14 million. Bullock's first No. 1 movie in a decade (since Forces of Nature), it nearly doubled her previous personal-best opening (the 2007 Premonition, at $17.6 million...
...Audiences still haven't shaken The Hangover, which had been the box-office champ the previous two weeks. The drugged-and-toothless-in-Vegas farce saw its weekend take drop 18%, but having earned $152.9 million at the domestic wickets, this guy movie has already passed the global theatrical gross of the last huge R-rated comedy, Sex and the City (girl movie...
...Studio CEOs, and especially CFOs, will note that the past three winning movies were made for peanuts, with weekend grosses that were greater or nearly as much as their respective budgets; The Hangover cost $35 million to produce, The Proposal $40 million. By next weekend, the Bullock film should outearn the Denzel Washington-John Travolta thriller, The Taking of Pelham 1 2 3, whose budget was about $100 million. By then Bullock's film will also exceed the theatrical earnings of Duplicity, the comeback film of Julia Roberts, Bullock's main rival over the past 15 years as Hollywood...
...Proposal has demonstrated that a movie doesn't need two stars to be a hit, The Hangover proved it doesn't need any. Same with the starless Up (sorry, all you Ed Asner fans), which in its fourth weekend amassed another $21.3 million, for a domestic total thus far of $224.1 million. In no time Pixar's alter-kocker comedy will pass Star Trek, yet another no-star wonder, as the year's top-grossing film - until, that is, the Transformers or Harry Potter sequels overtake it. See a trend, folks? Stars don't sell movies; brands, genres and word...