Word: weekending
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...club, or a Broadway show - and everyone's raving about it, but nobody can get in. Movies, though, are the people's entertainment; Hollywood exists to give its vast audience instant gratification, to have enough screens for all the masses to attend the big new movie on its opening weekend, in its optimum format. You want to see the new hit film? No problem. Theater exhibitors will increase the number of screens showing it. Buy a ticket and walk...
...movie's in 3-D. Only about 4,000 of the 39,000 screens in North American theaters are currently equipped to show movies in the suddenly megafashionable format, and though theater chains are scrambling to convert more screens, they and the studios still feel the shortage. This weekend there will be an unprecedented 3-D-theater traffic jam as Clash of the Titans joins last week's box-office champ How to Train Your Dragon and the Disney blockbuster Alice in Wonderland. That could make this the first weekend in movie history when the top three pictures...
...movie landed last weekend on about 2,000 3-D screens, with about the same for 2-D, and earned $43.7 million - more than enough to win the box-office race but considerably less than the opening, the same week last year, of DreamWorks' Monsters vs Aliens. The dip may be attributed to a lack of stars in the voice roles or to the more traditional, Disney-feature-like story and tone, but it could also be that more 3-D screens would have given Dragon more firepower. (Watch TIME's video "The 3-D Experience...
...secure more venues that could show it in that format. Clash opens Friday on about 1,500 3-D screens and 2,000 2-Ds. Industry analyst Jeff Bock of Exhibitor Relations says Clash might have been expected to earn about $100 million this weekend - if it had secured all the 3-D screens it needed, which Warner Bros. could have done if it had released the film in mid-April, when Alice and Dragon would have run their course, and before the first expected smash of the summer season, Iron Man 2. But Warner decided on Easter weekend...
...Last weekend, Boston University’s Agganis Arena was overrun with robots taking part in the Boston FIRST Regional Robotics Competition. Fifty-three enthusiastic high school teams, decked out in beads, buttons, and crazy hats, cheered as their creations competed in a game called “Breakaway.” Robots kicked soccer balls into goals, climbed onto towers, and lifted themselves up in teams to advance to the world championship next month...