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...only there were a magic potion for losing weight. The morning trudge to the bathroom scale would no longer be so disheartening. The obligatory resolution to shed a few pounds would be easier to keep. And the canny scientists and entrepreneurs who developed this antiflab formula would be richer than Ross Perot. Unfortunately, repeated efforts to produce a weight-loss wonder drug have been no more successful than Perot's presidential bid. Dozens of diet pills have come and gone, raking in billions of dollars for pharmaceutical manufacturers. But for long-term effectiveness, the pills might as well have been...

Author: /time Magazine | Title: Desperately Seeking a Flab-Fighting Formula | 1/16/1995 | See Source »

...such as Dexatrim and Acutrim, that are marketed as appetite suppressants. Nonetheless, Hamilton and other doctors caution that the new medications do not work for everyone and cannot do the job entirely on their own. Those old stalwarts, diet and exercise, still play a crucial role in any good weight-loss program. All that drugs can do is tilt the odds in favor of success. "It's a way of modifying the struggle," says Dr. Arthur Frank, director of the obesity clinic at George Washington University. "It can offer a 10% to 20% boost...

Author: /time Magazine | Title: Desperately Seeking a Flab-Fighting Formula | 1/16/1995 | See Source »

...effective, a weight-loss drug must counteract some of the body's most basic biological mechanisms. Evidence suggests that weight is controlled in much the same way that a thermostat regulates room temperature. According to this explanation, known as the set-point theory, the brain plays an importatnt role in determining a person's ideal weight, which remains more or less constant throughout adult life. Whenever a person loses weight, a portion of the brain called the hypothalamus responds by increasing the appetite and slowing the metabolism so that the body can store more fat. By contrast, when a person...

Author: /time Magazine | Title: Desperately Seeking a Flab-Fighting Formula | 1/16/1995 | See Source »

...could this happen? How could the health movement, which seemed to be chugging along so energetically, have backfired? There is no shortage of theories. Weight-loss tycoon Jenny Craig blames the news media. "They pushed one diet, then the other," she says. "Now they broadcast that diets don't work." Exercise guru Richard Simmons fingers TV advertising. "It's crazy," he says. "The ads say 'eat, eat, eat!' but show a girl who's so thin she clearly never eats." Julia Child, TV's French chef (no caloric slouch herself), cites sedentary life-styles. "Maybe they're not doing enough...

Author: /time Magazine | Title: Fat Times What health craze? | 1/16/1995 | See Source »

...power and -- as an extra added attraction -- that other American obsession, dieting. It's the reverse-discrimination suit filed by eight men from Boston who found the Jenny Craig weight-loss organization too full of, well, female chauvinist pigs. The girl talk in the office, says plaintiff Joseph Egan, about "who to marry, who is pregnant, how to get pregnant" was offensive, and it was sexist to ask his male colleagues to shovel the snow and insensitive to tell another he was "sensitive for a guy." These men found themselves on a slower track than their female colleagues...

Author: /time Magazine | Title: Public Eye: Female Chauvinist Pigs? | 12/12/1994 | See Source »

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