Word: weight-loss
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...does the industry tailored to respond to the needs and neuroses of those who are fighting, and largely failing, to keep their waistlines under control. Americans spent more than $30 billion last year on such offerings as diet books, videotapes, appetite suppressants, "lite" foods, low-calorie beverages and commercial weight-loss programs. Now the overweight and overwrought are rushing to try the latest raft of crash-diet plans, which promote ways to trim fat quickly by doing little more than taking pills or swilling specially formulated drinks...
...Democrat, who last week called diet-industry executives before his House Small Business Subcommittee and asked them to explain their hard-sell tactics. Wyden's staff raised several concerns about specific companies. For example, the Diet Center programs, which offer special foods and pills, claim to provide guidance by "weight-loss professionals." Customers may presume that these professionals are nutritionists, says Wyden, but they are "basically salespersons." Ads for the Physicians Weight Loss Centers imply that a doctor will supervise each patient's diet, but frequently the lone staff physician spends just one night a week at the center...
...Weight-loss Program of the Decade...
This is one of the report's surprises; many people have long believed the more protein the better. In fact, some popular weight-loss schemes have been based on high-protein intake. But the panel notes that diets rich in animal protein have no known benefits and may increase the risk of colon or breast cancer. Whether protein is the villain is not clear, however, since meats are typically loaded with...
...concept, it must be well executed. Experienced franchisers warn that the potential franchisees must be carefully screened, since the future success of the company depends on their reliability and hard work. Says Victoria Morton, founder of Denver-based Victory International, which franchises the Suddenly Slender and Designer Body weight-loss centers: "It's like marriage. We have to like and trust them, and they have to like and trust us." Dan Stamp, founder of Priority Management Systems, a Vancouver-based chain that helps executives organize their time, says he looks for "high self-esteem" in his franchisees...