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Dates: during 2000-2009
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Volpp and Lowenstein concede that when the dividends stopped, so did the weight loss. About three months after the study ended, both incentive groups had put some pounds back on, though none of the subjects had returned to their original weight. (Read TIME's story on exercise tips...

Author: /time Magazine | Title: A Diet Plan That Works: Pay for Weigh | 12/10/2008 | See Source »

There are few things people won't do for money. That's the thinking behind a new weight-loss study published by behavioral economists Kevin Volpp of the University of Pennsylvania School of Medicine and the Wharton School and George Lowenstein of Carnegie Mellon University. With a shocking 71% of Americans considered overweight or obese and most weight-reduction plans proving helpful at getting pounds off but far less so at keeping them off, Volpp and Lowenstein decided it was time to quit fooling around. Never mind fad diets and you-can-do-it affirmations. Better to just reward successful...

Author: /time Magazine | Title: A Diet Plan That Works: Pay for Weigh | 12/10/2008 | See Source »

...group of volunteers enrolled in a 16-week diet program with monthly weigh-ins and an overall goal of shedding 16 lb. The volunteers were then divided into three groups. The first group participated in a lottery program in which those who came closest to or exceeded the weight-loss goal received a variable cash prize determined by how many pounds they shed. The second group agreed to a deposit contract in which they anted up some of their own money as part of a pool. Those who lost the most weight split the pot; those who didn't drop...

Author: /time Magazine | Title: A Diet Plan That Works: Pay for Weigh | 12/10/2008 | See Source »

...surprise who did best. At the end of the 16-week trial, the lottery group dropped an average of 13.1 lb., with 53% reaching the goal. In the deposit-contract group, the average weight loss was 14 lb., with 47% taking off 16 lb. or more. People in the no-incentive group logged an average weight loss of just 3.9 lb., with only 11% of them reaching the 16-lb. goal. As for the payouts? The winning lottery players walked away with an average of $272.80. The most successful members of the deposit group pocketed a cool $378.49, on average...

Author: /time Magazine | Title: A Diet Plan That Works: Pay for Weigh | 12/10/2008 | See Source »

...recuperation.“I’m personally sure that he worked harder this summer than anyone on the entire team,” said roommate and senior guard Drew Housman. Of all the work that Groszyk committed throughout the summer to strengthen his cardio endurance, gain muscle weight, and put back together his basketball game, the most difficult part for him was redeveloping his feel for the game.“The hardest part for me has been getting my rhythm back,” Groszyk said. “Shooting, passing, there’s so much...

Author: By Nico S. Theofanidis, CONTRIBUTING WRITER | Title: Erik Groszyk’s Long Road Back To Action | 12/9/2008 | See Source »

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